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SERP Snippet Preview

Device

Google result preview

Title
Description

How AI search uses this

AI Overviews, Perplexity and ChatGPT search cite sources differently from a classic blue link. They lean on your title and brand and synthesise the answer from page content, so the meta description carries far less weight than it used to.

A rough idea of how your page appears as a cited source. Title and domain do the work here; the meta description usually does not show.

    Pixels, not characters

    Google does not cut your title at a number of characters, it cuts it at a width. A title full of wide letters (W, M, capitals) runs out of room far sooner than one of narrow letters (i, l, t). This preview renders your text in Arial at Google's sizes and column width and lets the browser truncate exactly as the page would, then reports whether it actually fits, for desktop and mobile. Rough guides still hold: desktop titles get cut around 600 pixels, descriptions around 155 to 160 characters, and mobile shows a little less.

    Titles still matter most, so front-load the important words. Pairs well with the Title Capitalization tool and the Slug Generator.